Forum of Travel Industry Experts

4 december – 5 december 2018

Venue: Marriott Royal Aurora

Форум туриндустрии.png



4 December, 2018  

from 9:00 

Registration of participants

Petrovsky Hall

10:00 - 12:00



Moderator: Konstantin Goryainov, Vice President of Interstate Hotels & Resorts

Presentation: «City events as a factor of traveller flow increase»

Ekaterina Pronicheva, Chairman of Tourism Committee of Moscow.

Expert panel discussion: «Heritage of 2018 Football World Championship»


Christian Mayer, President of Cosmos Group

Luc Jones, Partner, Antal, Russia

Thomas Schwall, General manager of The St. Regis Moscow Nikolskaya

Alla Belikova, Chief of Russian representative office of the National Tourism office of Germany

What did the world learn about Moscow and what did we learn about ourselves during the championship? How to retain the altitude gained and to keep the zeal?

12:00 - 12:30


12:30 - 14:00


Moderator: Alexander Mityaev, General Director of City Pass LLC

Panel discussion: Best cooperation practices in allocating groups of foreigners. Promotion, preparation, project execution

Tsar Voyages, General Director Elena Lardi, «French tourists from Naopleon to Mbappe»

Mikhail Merkulov, founder and managing partner of Global Russia DMC & PCO. "Asia - attention to details"

Sergey Ryzhov, Manager of MICE Market business travel agency, Partner of TurBusinessConsult consulting group. «Latin American blood – everything for fun».

Behaviour models of Russian tourists in the streets of Moscow before and after urban land redevelopment

Daria Radchenko, Deputy Head of City Anthropology Centre, Strelka KB

Exploration of digital traces, including user photos in social media lets us see the territory through the eyes of its visitors: determine key interests, meaningful objects, blind zones, problems, etc. We shall learn how the “My street” redevelopment program that was under way in Moscow in 2015-2017 has changed tourist behaviour strategies in the centre of the city.

Tourism of the third age: travel segment of the future

Moderator: Marina Drutman, General director of Baltma Tours

Sheresheva Marina Yurievna – Doctor of Economics, professor, faculty of economics, Lomonosov Moscow State University

Beryozka Svetlana Mikhailovna, Candidate of economic sciences, Director of the Research Center of Network Economics. Member of European Marketing Academy

The rapid development of tourism for "silver customers" is one of the steady trends in the world travel market. The demand for tours on the part of our "silver customers", and first of all for tours inside our country, has begun to grow, all the more so because people with a much greater taste for travel are approaching this age. The needs of modern tourists of "the third age" are various, however, market research demonstrates obvious preferences. The understanding of the requests of elderly Russians and the development of special travel products for them may result in a significant increase in the share of this travel market segment, more precise determination of the quality of accommodation facilities, solving the seasonality problem.

14:00 - 15:00


15:00 - 17:00            


Moderator: Igor Bukharov, President of the Federation of Restaurateurs and Hoteliers of Russia

Gastronomy and gastronomic tourism

Vladimir Bakanov, Vice President of the Federation of Restaurateurs and Hoteliers of Russia 

Expert panel

Alexander Ivanov, Deputy Head of the Department of Trade and Service of Moscow

Vladimir Bakanov, Vice President of the Federation of Restaurateurs and Hoteliers of Russia 

Ekaterina Shapovalova, coordinator of the “Gastronomic map of Russia” project of the Federal Tourism Agency

Mikhail Shenshtein, CEO of Afisha-Restaurants, co-founder of the Russian Restaurant Festival

Andrey Korystov, Head of Concierge service of the Metropol, President of the Russian section of the Golden Keys Union of Concierges.


Stoleshniki Hall

11:00 - 12:00

Social media for promotion of objects/ destinations - useful advice

Sergey Armishev, host at Discovery Channel, founder of MICE TV.

Instagram turned out to be the most popular social media during 2018 World Football Championship. According to Brand Analytics, about 30% of all the messages made in social networks and devoted to the World Championship were posted in Instagram. It is followed by Vkontakte (26%), Twitter (13%), Facebook (10%) and Odnoklassniki (7%). Messages in the Russian language amounted to as much as 2,4 mln during the World Football Championship. Numerous positive reviews in social media resulted in a travel upsurge in the capital. We will see and discuss, what emotions should be induced in order to promote a travel destination.

12:00 - 12:30


12:30 - 13:15

Bloggers for hotels: waste of money or effective promotion?

Alexander Udikov, photo blogger, traveller, author of the project of hotel photo reviews "Wait and see"

13:15 - 14:00

Trends in influence marketing. The way of efficient cooperation with bloggers

Anna Shkirina. General director and co-founder of GetBlogger

Why should we start working with bloggers right now? Where to find them and what criteria to use to choose suitable ones? How to create content and trace the efficiency of cooperation with them?

14:00 - 15:00


15:00 - 16:30

Master class "Do you speak Chinese?"

Alena Osipova, teacher of the Chinese language, expert on cross-cultural communications, creator of educational programmes

from 09:00 

Registration of participants

Petrovsky Hall

10:00 - 12:00


Panel discussion: Moscow as the main center of attraction for business events

Moderator: Tatiana Anisimova, expert of the congress and exhibition industry


Vadim Zelensky, Chairman of Russian association of business travel, founder of Zelenski Group of Companies

Artem Chernyshov, Director of MITT

Svetlana Plieva, General director of MAKO

Aleksey Kalachev, Director of association "National congress bureau"

Andrey Gusakov, marketing expert of DATAFORUM

In 2017 the gross regional product amounted to about 250 billion dollars. The scale of Moscow's economy can be compared to that of some countries, and this mere fact guarantees its investment appeal and attractiveness as a business centre. In order to support this reputation, intense cooperation of the state and the private sector is necessary, observance of the balance of interests of the parties involved. Since business events are part and parcel of business development, creation of a comfortable environment for entrepreneurs in the capital becomes a natural incentive for the attraction of new business events and business travellers to the city.

According to PwC, the floor space of exhibition facilities of Moscow is three times as large as that of London: 0,45 mln sq. m against 0,15 mln sq. m. Moscow is only a little behind Paris. Besides, exhibition venues themselves are not so numerous, but their surfaces are larger in relation to average world figures. What else, apart from congress centres and hotels should a region have in order to host international congresses and summits? Are single quality standards for travel industry players both necessary and possible?

WOW spaces for events


Nikolskaya Daria, Head of event marketing and special project VDNH

Stanislav Belinsky, Art-director of PANORAMA360

Competences for the experts of the business travel industry 2018

Dmitry Marin, Director of strategic development, UNIFEST Travel

12:00 - 12:30


12:30 - 14:00


«Have a safe trip»: a safe city in detail

Safety provision during the 2018 World Football Championship

Vladimir Chernikov, Minister of the Government of Moscow, head of the Department of Regional Safety and Corruption Control of Moscow

Travel police

A special forces unit for public order enforcement was created to ensure safety of city guests and to help tourists. What are the main tasks of the travel police? How does it help to solve emergency situations city guests may get into? We will listen to experts.

Master class "Tourist safety in a big city"

Ed Halilov, security and survival expert, founder of "The science to win" project

What pitfalls await travellers in Russia and abroad; 10 best pieces of advice that will help the traveller to have as safe vacation as possible in a new city; the necessary traveller`s set you can not go on a tour without; how one check list can make any tour operator`s life much easier

14:00 - 15:00


15:00 - 17:00            


Expert panel: Sustainable tourism

Moderator: Vadim Petrov, co-chairman – official secretary of the Ecology Chamber of Russia, an international lawyer, member of the Association of Graduates of Moscow State University of Foreign Affairs

Vadim Mamontov, CEO & Founder of RussiaDiscovery 
Dmitry Melnikov, General Manager of Original Sokos Hotel Olympia Garden
Ekaterina Shapovalova, author of the idea and developer of the travel product of the project AgroEcoTourism of Russia

Elena Palchunova, commercial director of boutique hotel and apartments Moss and the Narkomfin Building

The sphere of sustainable tourism becomes more and more important both for accommodation facilities, and for travelers. The number of travelers who stay at "green" hotels has been growing in the world. As they choose transport facilities, many tourists think of their impact on the environment, and choose public transport, as well as bicycles and scooters to get about the city. According to a research by, most travelers are ready to refuse from luxury in favour of environmental friendliness. Thus, 94% of respondents will choose rooms where energy saving lamps art used, 89% — where heating and air conditioning are on only when people are present, and 80% — where shower nozzles with reduced water consumption are installed. Experts will speak about global trends and the situation in Moscow, about "green" hotels and other initiatives.


Stoleshniki Hall

10:30 - 12:00

Master class for hoteliers: «Don`t leave, please stay»

Alexey Musakhin, Managing partner of Cronwell Hotels & Resorts, Vice President of Russian Hotel Association

Ways to arrange additional activities in the hotel in order to raise its revenues and customer satisfaction.

Best practices:

Jazz evenings “Jazz in Motion in St. Regis Hotel”

Nina Chernokalskaya marketing manager of The St. Regis Moscow Nikolskaya

Literature evenings at Radisson Royal fleet

Olga Tkacheva, Deputy General director in strategic development and marketing, Radisson Royal fleet

Opera evenings in "Petrovsky Putevoy Palace" boutique-hotel

Inna Pehova, General manager of "Petrovsky Putevoy Palace" boutique hotel

12:00 - 12:30


12:30 - 14:00

Living well is not against the law. Exhibitions and cultural events as a reason for tourism

Moderator: Vasiliy Ovchinnikov, General Director of Mosgortur

Tourism and art as a good way to get rid of depression and create emotional contact with destination

Joseph Gollman, organizer of Modern art gallery "Art-nest", member of Writers Union, Editor in chief of "Novy Kollektsioner" magazine 

Expert panel: successful experience in cooperation of hotels and cultural institutions


Olga Dranichkina, Director of Tretyakov Gallery support Fund

Cornelia Brinkman, General manager of hotel group in Moscow, 
Marriott Hotel Novy Arbat и Courtyard by Marriott Moscow City Centre

Olga Puzina, Regional head of marketing, AZIMUT Hotels Moscow

Larisa Verchinova, Deputy general director of "Center of education and practices ABVG", Head of "Educational tourism in Russia", blogger

Natalia Artukhina, Director of Memorial Space Museum

Museums are a traditional point of attraction for travellers in any city. Moscow is on the threshold of establishing a museum quarter and enlargement of three museums in the very centre – the Pushkin Museum, the new building of the Tretyakov Gallery and Garage Museum of Contemporary Art. Who and in what way helps guests to find their way in the cultural program?

14:00 - 15:00


15:00 - 17:00

Avoidance and solutions to conflict situations with hotel guests

Anastasiya Belyakova, Managing partner and founder of Add One Touch, business trainer, coach

Master class «Art of talks in conflict situation solving»

Victor Volkov, Talks expert, business trainer

Inner strength and politeness to people around. The ways to advocate your interests and standpoint in the conditions of external pressure and aggression.

Participation is free of charge for corporate buyers and the representatives of the travel industry of Moscow upon organizer`s confirmation.

Participation is limited to two company representatives.

Service providers interested in marketing and promotion of their brand during the Forum may become event partners.

You can send all your questions on cooperation to email: