International MICE Geography Show Russia 2018

25 october – 26 october 2018

Venue: Moscow


Please register here


Date: October 24, 2018

Venue: Azimut Hotel Smolenskaya

Address: Smolenskaya st., 8 Moscow

18:00 - 19:30

Introductory seminar

19:30 -21: 00

Networking cocktail


Date: October 25, 2018

Venue: Ritz Carlton Hotel, Moscow

Address: Tverskaya st., 3

09:00 - 9:50

Registration of participants

10:00 -14: 00

Individual meetings of exhibitors and hosted buyers*


11:00 - 14:00


Educational program Buyers Lounge**

14:00 - 14:50


15:00 - 18:00

Individual meetings of exhibitors and hosted buyers *


15:00 - 18:00


Educational program Buyers Lounge** 

18:00 - 22:00


* On preliminary appointment in the online account

**Only for hosted buyers, corporate buyers and TMC representatives, MICE and event agencies that have registered for the workshop

Buyers Lounge Program 
09:30 – 14:00 / 14:45 – 18:00

09:30 – 10:00
Yoga on a chair. 
Expert: Julia Cherednichenko, hatha yoga teacher

10:00 – 10:30
Мeetings. Backstage preparations.
Expert: Maria Loginova, PA 

10:30 – 11:00
Inсentives. Pitfalls in incentive trip planning. 
Expert: Arina Negina, Head of meetings, groups & events HRG Russia

11:30 – 12:00
Conferences. Trends and challenges.
Expert: Artem Timakov, Account Director of Brain Agency

12:00 – 12:30
Exhibitions. Past. Present. Future.
Expert: Chernyshov Artem, Director of MITT Exhibition

12:30 – 13:00
Presentation of a MICE destination: Korea. 
Expert: Ekaterina Lopukhina, Marketing director, Korea National Tourism Organization

13:00 – 13:30
Safety check list for event planners. Expert: Sergey Karpushin, 1 class emergency expert

13:30 – 14:00
Presentation of MICE destination: Abu Dhabi Expert: Maxim Shandarov, Trade & MICE Promotion Executive DCT Russia

14:00 – 14:45

14:45 – 15:00
Yoga for eyes.
Expert: Ekaterina Kondratova, yoga and meditation coach

15:00 – 18:00
MICE Academy Educational program

15:00 – 16:00
Immersive and interactive technologies
Expert: Vadim Vinogradov, operational director of Avocado Toast            
Projects with the use of multimedia technologies are, in fact, a new language of communication with the audience, they make an event stylish and ultramodern. Vadim will speak about WOW events and the importance of content for them.

16:00 – 17:00
How to plan trips on the edge of extreme and pleasure in Russia
Expert: Andrey Leontiev, TV host, holder of the champion and record breaker title
This man knows everything or almost everything about cars. Only a short time ago he set a new record by climbing a winding road on top of a mountain in Karachay-Cherkessia by an electric car. Andrey is an organizer of expeditions and races, including the ones for corporate customers, and will give his advice on planning of routes where the boundaries of extreme and pleasure and vague. And all this is in Russia.

17:00 – 18:00
How to overcome the fear of public speeches
Expert: Sergey Armishev, general director of Special Project Agency
Public speeches are one of the acquired fears of a human. What is the secret? Why should a human be afraid?
Let’s work it out at Sergey`s master class. Sergey combined work on the radio and television with hosting private and mass events. And later he accomplished a stress management course, became a tutor on emotional intellect of MICE ACADEMY. He is the author of several courses. He says that an hour is enough to master several recommendations and to stop being afraid of the public. The skill will be useful for everyone without exception.


Date: October 26, 2018

*Entrance with badges from the workshop on October 25

Venue: Soglasie Hall

Address: Prospect Mira, 36

Hall № 1 (simultaneous interpreting)

09:00 - 9:50                 


10:00 - 12:00

Block 1


Ways to register for the event
Ekaterina Samorukova, Special events travel Supervisor, Amway

Are there simple and convenient solutions for painless guest registration? How not to spoil the mood when the visitor has not attended your event yet?

How we arranged registration on the basis of face recognition and what other options are available?

Denis Klementyev, Head of special projects, Orange Business Services

Registration systems: expert judgement

Andrey Gusakov, Marketing expert of Data Forum

What is a horror triangle for event planners and what is the way to eliminate it? Who is a "hostage" in our industry and how to release him?

There will be curious facts and real case studies that will make you take a new look at some issues.

Phygital. Trends in impressions marketing. What technologies are efficient and feasible?

Ekaterina Kovaleva, co-founder and PR director of Hello Computer

What are the ways to surprise your event guests? Entertainment on the edge of realities creates a WOW effect, involves guests into an unusual contact with technologies and transfers them into the future. Do you still think it is something far-fetched and requires exorbitant budgets? We will show you that Phygital is affordable and efficient.

Medical congresses: what can you learn from pharmaceutical companies?

Larissa Tishevskaya, Development manager of International Conference Services, USA and Europe; Managing director and partner of Arena Destination Marketing

Trends that influence event planning and arrangement. New ways of event arrangement with the examples of several international congresses. Evolution of the profession of an event planner. Ideas and tools that let you reach a completely new quality of event implementation.

12:00 - 13:05                                   

Coffee break

13:00 - 14:30                                               

Block 2

Moderator: Elizaveta Panfilova, Publisher of Buying Business Travel

Event design: obligatory elements.

Yulia Zholya, Managing director of National association of event planners, owner of Show&Motion agency

How to make an integral and a consistent product? What obligatory components make an event efficient?

Design thinking in event planning: methods and experience in the arrangement of Design Thinking Camp

Maria Stashenko, founder of Wonderfull Lab, a design thinking laboratory

One of the quickest and most popular world techniques of development of all kinds of projects has proved to be very useful for event planning. The tools of empathy and immersion into visitor experience, as well as quick prototyping and inexpensive tests of ready-made solutions will suit the taste of Russian event planners. How does it work? It will be explained by Maria Stashenko, a famous practical expert and evangelist of the design thinking method on the example of a global meeting of design thinkers from all over the world Design Thinking Camp, which will be organized by Wonderfull Lab team in Moscow.

MICE industry loves visually. Addressing video content.

Sergey Dunaev, Managing partner of Multiways

How to spoil an event video? How to fill a selling video with cool content. How many persons are engaged in making a 90-second video? The budget is spent, but the video is necessary – the way out.

Life hacks from professionals.

Hall № 2 

10:00 - 11:30  

12:15 - 13:30

Intellectual art warm-up 

Aleksey Pashkov, historian, author of courses on the history of art

We will “warm up the brain” and solve several picturesque riddles. To start with, we will try to get into Surikov`s creative lab: we will have to guess, what impressions – sometimes absolutely occasional ones – induced ideas of his pictures. Then we will rack our brains on Vasnetsov`s frise “Stone age” and look for historic mistakes in it.

By the way, as for historic mistakes, there are enough of them in Bryullov`s Last Day of Pompeii. So Bryullov will have a lot to bear, too.

Then we will rack our brain on the meaning of Moscow Courtyard by Polenov: this painting is not so simple as it may seem, as well.

And finally, we will solve several riddles about Russian rulers who played the key role in the destiny of Moscow. It will be interesting and informative!

Interactive session: the image of Moscow

Moderator: Mila Sidorina, Marketing director of Vipservice

What souvenirs do you bring from your trips? We think that postcards from different countries and cities are on trend, so we will join our efforts to create a MICE postcard of the capital.

The designer will demonstrate the image visualization technique, from idea to picture. Then we will make a MICE postcard together with the artist.

Valery Ryzhov, designer, art director of “Salvador D” creative lab

Irina Buryak, artist

Moscow`s facilities for event planning. Novelties of the season

Panel discussion: Moscow as a center of attraction of event arrangement

Moderator: Tatyana Anisimova

Panel discussion with the participation of the experts of the business travel industry and the hospitality industry of Moscow. What should a region offer apart from congress centres and hotels in order to host international congresses and summits?


Larissa Tishevskaya, Managing director and partner of Arena Destination Marketing, Development manager of International Conference Services, USA and Europe

Artem Chernyshov, Director of MITT Exhibition

Oxana Baydakova, Sales manager of WorldHotels association

Andrey Toryanik, Expert of event management, IQ PRO


Data: October, 26, 2018

Venue: Loft Hall

Address: Leninskaya sloboda st., 26 building 15

18:30 – 22:00 

«MICE Dream» Closing ceremony and Dinner***                                  

*** On preliminary invitation of the organizers


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