ABT-ACTE Russia Educational session for hoteliers: finding the right sales policy

«What is the best sales policy that boosts revenue» is the topic of the scheduled ABT-ACTE Russia Educational session that will take place on June 23rd in the Savoy hotel (Moscow, Rozhdestvenka str., 3/6, b.1).

The speaker of the session is Elena Marchenko. Ms Marchenko has been working in hotel business for more than 14 years. She worked as a commercial director in hotel chains like Heliopark Hotel Management, Orange Hotel Management, Arthurs Hotel Management, AMAKS Hotels&Resorts. When she was the director of Reserve Master, she dealt with the promotion of payment through terminals and ticket offices in Russia and the CIS.

At the moment Ms Marchenko deals with automation of hospitality objects and holds the position of project manager in Libra Hospitality. She has vast experience in consulting and has taken part in launching 17 projects from scratch.

The participants of the session will learn how to work out and plan a sales policy in order to make the hotel not only self-sufficient, but also profitable. The speaker will reveal the secrets of successful PR-campaigns, the right distribution of advertisement budget, will give advice on building loyalty programs for the guests and the staff. Attention will be paid to pricing mechanisms and sales channel analysis.

Program of the session:

09:00 — 09:30 — Registration of participants, welcome coffee

09:30 — 11:30 — Educational program:

— Marketing analysis (sales channels, market segments, ABC-analysis);

— Competitors monitoring (analysis of competitors` market, event calendar, PR and advertisement, your own pool of special offers);

— Analysis of the main indices of the hotel and the way they are used in the sales policy;

— Pricing and dynamic rates;

— CRM-strategy or 360 degrees around the guest (loyalty programs for the guests and the staff).

11:30 — 12:00 — Questions and answers.

Prices for participation in ABT Sessions:

After the session certificates will be handed in to the participants.

Please send your application including the participant’s name, last name and patronymic (in full), his position and the company’s registration data for the agreement to: events@businesstravelrussia.ru

SUBMIT APPLICATION