International WTM Vision 2014 conference expects guests

The third WTM Vision travel conference organized by the leading international exhibition World Travel Market (Great Britain), Tourbusiness Publishing House and Profi.Travel will take place in the Golden Ring hotel (Smolenskaya str. 5) on April 9th, 2014.

WTM Vision is one of the most credited professional travel conferences in the world. The first event took place in London in 2009 and has since then gathered leading world travel experts to discuss global aims of this business area.

WTM Vision conferences will be held in 2014 not only in Moscow, but also in Sao Paulo, Cape Town, Dubai, Shanghai. Like similar events in other countries, Moscow event will gather travel industry experts, leading analysts and foreign speakers.

The conference will be devoted to three main questions — global trends in the online booking market, B2B and B2C online marketing as an efficient tool of sales promotion and increase due to the presence in social networks.

Speakers are famous Russian and foreign experts in Internet technologies, marketing and advertisement:

— Vitaly Vladykin, chief analyst of Euromonitor International;

— Nicolas Hall, board member director of International Federation for IT, Travel & Tourism (IFITT), managing director of SE1 Media (Great Britain);

— Valentin Dombrovsky, vice president in innovation of Excursiopedia.com;

— Ilona Dyachenko, SMM independent expert, general director of «27 roads» travel agency chain;

— Alexander Lobanov, general director of TBG booking centre;

— Dmitry Kravchenko, senior client manager of Real Web;

— Ellin Tolstov, IT-director of Level.Travel;

— Andrey Shishkin, deputy general director of Sletat.ru;

— Regina Schegoleva, sales and marketing director of Profi.Travel.

Event program:

Part 1. Online booking market of travel packages or will online prevail in travel business

— Modern online booking trends in Europe

— Online travel development in Russia and abroad

— Obstacles to online booking of travel packages in Russia

Panel discussion:

— Prospects of travel package online booking in Russia

— Are DMCs ready to full-scale online sales?

— The role of a travel agency in the context of online sales growth and their competition with online travel agencies.

Part 2. B2C and B2B оnline marketing and social media

— World marketing trends in the world travel industry

— Sales development through social media;

— What travel agency and DMC web-site should be like for online sales? Re-marketing or how to trace the customer in the Internet;

— Media communication technologies for the travel business (Yandex)

Panel discussion:

— Working with negative reviews in the Internet

— How to get a phone call from the agency web-site

— How to sell a travel product through social networks with minimum budget

The Russian Association of Business Travel is the informational partner of the event.

For more information please contact Events@businesstravelrussia.ru