«Marketing of air transport services» conference: success starts from dialogue
The «Marketing of air transport services» conference is the key event for aircraft and travel industry professionals, it will take place on November
The program of the conference is focused on general issues of air sales growth, including their IT-support, commercial policy, introduction of modern technologies and services, communication between airlines and agencies. The conference is aimed at establishing dialogue between the two related industries, whose interests differ a lot, but that can not develop their businesses without taking into account opinions of each other.
Key topics of the conference:
- Internet market of ticket sales: the main development trends;
- Where are PR and advertisement in aviation marketing today?
- Direct distribution vs. OTA;
- Competition of loyalty programs of airlines;
- Certification of online sales operators: necessity or extra opportunities?
- Multichannel search strategy;
- Airport: from b2b to b2c;
- Frauds and ways to combat them.
Speakers include representatives of such companies as Transaero, Aeronavigator, Sirena Travel, Amadeus, Google, LiveJournal, Lufthansa German Airlines, Ozon.travel, PhoCusWright, Sabre Airline Solutions and others.
Participants of the event are directors of airlines, ticket sales agencies, IT companies, airports, insurance companies.
The special guest of the conference is Eugene Boichenko, director of UFK Consulting company, assistant professor, director of the program «MBA — Marketing-Management», Moscow International Higher Business School MIRBIS.
For additional information please contact Frolova@businesstravelrussia.ru