Marketing of air transport services: creative approach, actual trends, new contacts
On November
The conference was organized by ATO Events with the participation of the Russian Association of Air Transport Operators and PhoCusWright, the leading global consulting and research company in the field of online travel.
Sponsorship is rendered by Alfa Strakhovanie, Sirena Travel, Amadeus, Aviasales.ru, Sabre Airline Solutions. The Russian Association of Business Travel was the informational sponsor of the event.
More than 150 directors and representatives of Russian and foreign airlines, travel agencies, search engines and payment gateways, IT service providers, insurance companies have taken part in the conference. Speakers of the conference were representatives of the companies including Alfa Strakhovanie, Vipservice, Utair, Aviasales.ru, Business Travel Agencies Association (BTAA), Comunica, Google, Ozon.Travel, PhoCusWright, Sabre Airline Solutions, etc.
The main issues of the conference were:
- Research of the travel market of Eastern Europe and Russia;
- Where are PR and advertisement in aviation marketing today?
- Opportunities for business partnership. Growth of online sales of offline players;
- Competition of loyalty systems;
- Operation of business travel agencies in the new market conditions;
- Methods of agile development in technological project marketing;
- Air traffic monetization in the conditions of decreased agency commission;
- Airport: from b2b to b2c;
- Airlines in social networks.
The main trends of Internet ticket sales growth and further development of ticket sale business were the key issues of the reports of the representatives of traditional and online agencies.
All event participants stressed the importance of the above mentioned topics and noted significant advantages of the experience exchange like that for the whole industry. Participation in the conference allowed its participants to get acquainted with expert opinion and advice, to take part in the discussion and to address airline representatives directly, to give comments on the reports, establish new contacts necessary for business development.
«It is great that due to events like that we have an opportunity not only to keep up with the latest trends of the industry, but also to find colleagues who think the same way. Our special thanks are to the organizers, who have arranged all the details of such a large scale event as well as invited very interesting speakers», Akeksander Kolesnikov from Belavia notes.