The importance of corporate buyers’ travel policy for hotels will be discussed at ABT educational session

The Russian Association of Business Travel invites hotel industry representatives to its educational sessions: «Corporate policy. New realities of cooperation with corporate buyers» and «MICE industry. How to increase your chance for success?»

The event will take place on March 18th and 19th, 2014. On March 18th the session will take place in Holiday Inn Suschevsky (74 Suschevsky val, Moscow), and on March 19th — in the Savoy hotel (3/6 building 1, Rozhdestvenka str.)

Particular aspects of work with the MICE segment and promotion of a hotel as a business event venue will be explained by Irina Bosshard (Kulagina), an independent hotel and travel consultant and director of the Business and Conference Hotel Attestation Program of the Russian Association of Business Travel. Ms Bosshard has been working in the hotel industry since 1991 and has great experience in working with brand hotels as well as with independent hotels.

It is the first time that the Russian Association of Business Travel has invited a corporate buyer in order to offer hoteliers valuable advice from a direct customer. Marina Krechetnikova, Administrative director of Japan Tobacco International (JTI), an expert with many years of experience in business travel and a respected leader of the industry, will help the participants form a clear understanding of all the basic aspects and nuances of the corporate policy that the staff of the largest companies adhere to during business trips and events in hotels.

How to take account of corporate policy when working with customers? What aspects should you pay special attention to when you accommodate business groups? The participants will be able to learn more about these and many other issues at educational sessions. They will have an opportunity to ask questions, analyze examples, take part in debates.

According to hoteliers, who have already attended ABT educational sessions, events like this are really very useful and let you not only acquire new knowledge, but also obtain new business contacts.

«This is the first ABT educational session I have attended and I can say that the knowledge I have got today will be very useful in my future work. Nowadays everyone wants to make the hotel popular with business travellers, but no one has a plan of action. Thanks to Irina Bosshard’s advice I have a clear understanding what to do and will we able to share this information with my colleagues», Ksenia Katamadze, leading sales expert of Izmailovo tourist hotel complex (Gamma, Delta) says.

After the session certificates will be handed in to participants.

Participation prices for one ABT session for hotel representatives is 8000 roubles per person, for hotels certified by ABT — 5000 roubles per person.

Also please note our special offer: participation in two events is 12000 roubles per person for hotel representatives and 6000 roubles per person for hotels certified by ABT.

For additional information please contact Events@businesstravelrussia.ru